Celeste is a development of 9 luxury villas in Nueva Andalucia (Marbella, Spain) – currently under construction. Next Idea was asked firstly to name the development and then create a logo and branding.The naming process was interesting as the client only wanted to use one word – not even a ‘The’ was allowed! In the design business, restriction brings out creativity, and we finally landed with the name Celeste – which in Spanish means “the colour of the sky on a clear day”. We produced an extensive Brand Book covering every aspect of the developments identity from ‘Core Values’ and ‘Vision’ to ‘Personality’ and ‘Tone of Voice’. We are currently involved with art directing a series of original images for the future website and advertising campaigns.